Concepedia

Federico de Gregorio

FD

12

Publications

596

Citations

11

H-Index

2008

Active since

Affiliations

University of Akron(Current)

The University of Texas at Austin

Seoul National University

University of Business and Technology

College of Business Administration

Federico de Gregorio is an author at University of Akron specializing in management, marketing, and arts.

Top concepts

ManagementMarketingArtsAdvertisingConsumer ResearchCommunicationConsumer BehaviorInteractive MarketingCultureBusiness

Publications per year

2008–2020

12

Publications

12

Understanding Attitudes Toward and Behaviors in Response to Product Placement

Federico de Gregorio, Yongjun Sung · Journal of Advertising · 2010 · 200 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games

Yongjun Sung, Federico de Gregorio · Journal of Promotion Management · 2008 · 77 citations

Marketing, Culture, Advertising +14

A consumer socialization approach to understanding advertising avoidance on social media

Sydney Chinchanachokchai, Federico de Gregorio · Journal of Business Research · 2020 · 60 citations

Marketing, Social Media, Digital Marketing +13

Prediction of movies box office performance using social media

Krushikanth R. Apala, M Eirin-Lopez Jose, Supreme Motnam et al. · 2013 · 54 citations

Engineering, Social Medium Monitoring, Trend Prediction +16

The Power of Reach and Frequency in the Age of Digital Advertising

Yunjae Cheong, Federico de Gregorio, Kihan Kim · Journal of Advertising Research · 2010 · 44 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +24

Rows per page

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