Concepedia
Statistics
Publications
20
Citations
1.4K
H-Index
17
Active since
2004
Affiliations
University of Kentucky(Current)
Saint Joseph's University
Bryant University
The University of Texas at Austin
Chan Yun Yoo is an author at University of Kentucky specializing in management, marketing, and interactive marketing.
Top concepts
MarketingManagementAdvertisingConsumer ResearchInteractive MarketingCommunicationMarketing CommunicationAdvertising EffectivenessArtsConsumer Behavior
Publications per year
2004–2020
Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set
Chan Yun Yoo · Journal of Interactive Marketing · 2008 · 162 citations
Assessing the Effects of Animation in Online Banner Advertising
Chan Yun Yoo, Kihan Kim, Patricia A. Stout · Journal of Interactive Advertising · 2004 · 157 citations
Targeted Advertising, Consumer Research, Communication +24
Processing of animation in online banner advertising: The roles of cognitive and emotional responses
Chan Yun Yoo, Kihan Kim · Journal of Interactive Marketing · 2005 · 153 citations
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
Tae Hyun Baek, Chan Yun Yoo, Sukki Yoon · International Journal of Advertising · 2016 · 129 citations
Audience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper
Deborah S. Chung, Chan Yun Yoo · Mass Communication & Society · 2008 · 112 citations
Medium Interactive Features, Digital Marketing, Emerging Media +32
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