Publication | Closed Access
A Strategic Pricing Framework
63
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0
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1990
Year
Pricing ModelsPricingDynamic PricingPricing StrategyStrategic Pricing FrameworkStrategic Pricing AlternativesPriceManagementBusinessInternational PricingBusiness StrategyDecision MakingMarketingMarket DesignPricing Policy
Discusses pricing decision making, one of the oldest marketing topics, including several pricing methods. Presents a strategic pricing framework, developed from pricing literature. Presents rules for evaluating strategic pricing alternatives. Offers a model for marketers to explain and improve pricing decision‐making.