Pricing Plan Design

Pricing Plan Design is a strategic framework within subscription pricing that specifies the structure, features, and pricing logic of available plans to optimize customer value perception, cost recovery, and long-term revenue sustainability.

31

Publications

1.1K

Citations

91

Authors

43

Institutions

Publications per year

2017–2026

9

Authors

91

  1. JA
    Jörn Altmann

    Seoul National University, South Korea

    2 publications · 49 citations

    2

    h-index

  2. TL
    Taru Lehtonen

    Helsinki University Hospital, Finland

    1 publications · 119 citations

    1

    h-index

  3. NR
    Natalia Reen

    Outokumpu (Finland), Finland

    1 publications · 12 citations

    1

    h-index

  4. CJ
    Carlee Joe‐Wong

    Carnegie Mellon University, United States

    1 publications · 12 citations

    1

    h-index

  5. AL
    Anja Lambrecht

    London Business School, United Kingdom

    1 publications · 82 citations

    1

    h-index

1–5 of 91

Venues

  1. 2

    h-index

  2. Management Accounting Research

    1 publications · 119 citations

    1

    h-index

  3. Health Affairs

    1 publications · 71 citations

    1

    h-index

  4. IEEE Pervasive Computing

    1 publications · 13 citations

    1

    h-index

  5. PubMed

    Repository · 1 publications · 30 citations

    1

    h-index

1–5