Concepedia

Eva Ascarza

EA

13

Publications

985

Citations

12

H-Index

2012

Active since

Affiliations

Columbia University(Current)

London Business School

University of Pennsylvania

Eva Ascarza is an author at Columbia University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorBusiness AnalyticsMarketing AnalyticsCustomer RetentionInteractive Marketing

Publications per year

2012–2023

13

Publications

13

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza · Journal of Marketing Research · 2017 · 239 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +20

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza, Scott A. Neslin, Oded Netzer et al. · Customer Needs and Solutions · 2017 · 164 citations · Full text

Customer Experience, Customer Satisfaction, Future Directions +9

A Joint Model of Usage and Churn in Contractual Settings

Eva Ascarza, Bruce G. S. Hardie · Marketing Science · 2013 · 106 citations

Customer Profiling, Organizational Economics, Production Management +18

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Eva Ascarza, Raghuram Iyengar, Martin Schleicher · Journal of Marketing Research · 2015 · 105 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +26

When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Eva Ascarza, Anja Lambrecht, Naufel J. Vilcassim · Journal of Marketing Research · 2012 · 82 citations

Trade Costs, Consumer Uncertainty, Trade +25

Rows per page

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