Concepedia
Statistics
Publications
5
Citations
266
H-Index
Active since
2006
Affiliations
Columbia University(Current)
Austral University
University of Pennsylvania
Martin Schleicher is an author at Columbia University specializing in consumer behavior, business, and marketing.
Publications per year
2006–2019
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
Eva Ascarza, Raghuram Iyengar, Martin Schleicher · Journal of Marketing Research · 2015 · 108 citations
Business, Marketing, Marketing Management +15
Building a multi-category brand: when should distant brand extensions be introduced?
Jeffrey R. Parker, Donald R. Lehmann, Kevin Lane Keller et al. · Journal of the Academy of Marketing Science · 2017 · 54 citations
Business, Marketing, Marketing Management +14
How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste
Jeffrey R. Parker, Nita Umashankar, Martin Schleicher · Journal of Public Policy & Marketing · 2019 · 48 citations
Social Sciences, Social Psychology, Consumer Behavior +16
The role of promotions and other factors affecting overall store price image in Latin America
Guillermo D'Andrea, Martin Schleicher, Fernando Lunardini · International Journal of Retail & Distribution Management · 2006 · 36 citations
Business, Marketing, Marketing Management +17
Eva Ascarza, Raghuram Iyengar, Martin Schleicher · SSRN Electronic Journal · 2015 · 20 citations · Full text
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