Concepedia

Guillermo D'Andrea

GD

Statistics

Publications

5

Citations

267

H-Index

5

Active since

2006

Affiliations

Austral University(Current)

Guillermo D'Andrea is an author at Austral University specializing in business, marketing, and consumer research.

Top concepts

BusinessMarketingConsumer ResearchManagementBrand StrategyConsumer BehaviorBrandingEconomicsConsumer CultureBrand Development

Publications per year

2006–2010

5

Publications

5

Why small retailers endure in Latin America

Guillermo D'Andrea, Belen Lopez‐Aleman, Alejandro Stengel · International Journal of Retail & Distribution Management · 2006 · 123 citations

Breaking the myths on emerging consumers in retailing

Guillermo D'Andrea, Larry J. Ring, Belen Lopez Aleman et al. · International Journal of Retail & Distribution Management · 2006 · 70 citations

Digital Marketing, Consumer Study, Consumer Research +18

The role of promotions and other factors affecting overall store price image in Latin America

Guillermo D'Andrea, Martin Schleicher, Fernando Lunardini · International Journal of Retail & Distribution Management · 2006 · 36 citations

Consumer Uncertainty, Relative Importance, Consumer Research +17

Latin American retail: where modernity blends with tradition

Guillermo D'Andrea · The International Review of Retail Distribution and Consumer Research · 2010 · 28 citations

Latin American Study, Consumer Research, Brand Strategy +25

Spinning the Wheel of Retailing in Latin America

Guillermo D'Andrea, Luciana Silvestri, Letícia Santos da Costa et al. · International Studies of Management and Organization · 2010 · 10 citations

Consumer-driven Product Development, Qualitative Research Methods, Business History +11

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