15
Publications
843
Citations
14
H-Index
2011
Active since
Jeffrey R. Parker is an author at Columbia University specializing in consumer research, marketing, and management.
Top concepts
MarketingConsumer ResearchManagementBehavioral Decision MakingConsumer BehaviorBehavioral ScienceConsumer Decision MakingBusinessPsychologyDecision Theory
Publications per year
2011–2020
15
15
Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba et al. · Marketing Letters · 2020 · 131 citations · Full text
The past, present, and future of consumer research
Maayan Malter, Morris B. Holbrook, Barbara E. Kahn et al. · Marketing Letters · 2020 · 103 citations · Full text
Jeffrey R. Parker, Donald R. Lehmann, Yi Xie · Journal of Consumer Research · 2016 · 77 citations
Decision Comfort, Consumer Uncertainty, Behavioral Decision Making +19
Rows per page
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