Managing Trade Promotions in the Context of Market Power - Concepedia

Concepedia

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Managing Trade Promotions in the Context of Market Power

75

Citations

47

References

1999

Year

Jack J. Kasulis, Fred W. Morgan, Doug Griffith, James M. Kenderdine

Journal of the Academy of Marketing Science

Trade PromotionsBusinessMarket BehaviorBusiness StrategyPromotion (Marketing)MarketingMarket Power

References

	Year	Citations

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