Promotion Coordination

Promotion Coordination is a retail marketing strategy that integrates promotional activities across multiple channels—such as online, mobile, and physical stores—through synchronized planning, consistent messaging, and unified timing to ensure a cohesive customer experience and optimize promotional effectiveness.

Publications

2.5K

Citations

139

Authors

Institutions

Publications per year

2017–2026

Parents

Omnichannel Retailing

Children

Campaign OrchestrationCross-channel Promotion CoordinationCustomer Journey PromotionIn-store Promotion AlignmentMessage SynchronizationOmnichannel Promotion StrategyOnline Promotion AlignmentPromotion AllocationPromotion Calendar ManagementPromotion Mix Management

Publications

Innovations in Retail Pricing and Promotions

Dhruv Grewal, Kusum L. Ailawadi, Dinesh K. Gauri et al. · Journal of Retailing · 2011 · 307 citations

Business, Marketing, Retail Management +12

Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination

Yu‐Chung Tsao, Gwo-Ji Sheen · Computers & Operations Research · 2011 · 108 citations

Management, Operations Management, Supply Chain Management +11

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

P. Rajan Varadarajan · Journal of Marketing · 1986 · 95 citations

Business, Marketing, Marketing Management +12

Managing Promotion Program Participation within Manufacturer-Retailer Relationships

John P. Murry, Jan B. Heide · Journal of Marketing · 1998 · 93 citations

Management, Marketing, Marketing Management +14

Parent‐child decision making in children’s clothing stores

Jean C. Darian · International Journal of Retail & Distribution Management · 1998 · 89 citations

Business, Marketing, Retail Management +17

1–5 of 59

Authors

139

SK
Salma Karray
Ontario Tech University, Canada
4 publications · 245 citations
4
h-index
SH
Seyyed‐Mahdi Hosseini‐Motlagh
Iran University of Science and Technology, Iran
4 publications · 178 citations
4
h-index
MN
Mohammadreza Nematollahi
Iran University of Science and Technology, Iran
3 publications · 156 citations
3
h-index
SP
Simon Pierre Sigué
Athabasca University, Canada
3 publications · 119 citations
3
h-index
PR
P. Rajan Varadarajan
Texas A&M University, United States
2 publications · 119 citations
2
h-index

1–5 of 139

Institutions

1–8 of 86

Venues

International Journal of Production Economics
5 publications · 261 citations
5
h-index
European Journal of Operational Research
5 publications · 197 citations
5
h-index
Journal of Marketing
JM · 4 publications · 250 citations
4
h-index
Omega
3 publications · 127 citations
3
h-index
Journal of Retailing and Consumer Services
3 publications · 117 citations
3
h-index

1–5