Concepedia
Statistics
Publications
32
Citations
1.6K
H-Index
22
Active since
2006
Affiliations
Ontario Tech University(Current)
Universidad de Valladolid
Athabasca University
HEC Montréal
Toronto Metropolitan University
Salma Karray is an author at Ontario Tech University specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessAdvertisingConsumer ResearchInteractive MarketingEconomicsBusiness StrategyBrand AwarenessDigital Marketing
Publications per year
2006–2023
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry
Marcos Machado, Salma Karray, Ivaldo Tributino de Sousa · 2019 · 182 citations
Marketing Analytics, Customer Satisfaction, Engineering +22
Could co-op advertising be a manufacturer's counterstrategy to store brands?
Salma Karray, Georges Zaccour · Journal of Business Research · 2006 · 156 citations
Advertising, Targeted Advertising, Management +7
Assessing credit risk of commercial customers using hybrid machine learning algorithms
Marcos Machado, Salma Karray · Expert Systems with Applications · 2022 · 115 citations
Data Classification, Engineering, Machine Learning +14
A dynamic model for advertising and pricing competition between national and store brands
Salma Karray, Guiomar Martín‐Herrán · European Journal of Operational Research · 2007 · 113 citations
Advertising, Market Analysis, Pricing Competition +8
Cooperative advertising in a supply chain with retail competition
Salma Karray, Saman Hassanzadeh Amin · International Journal of Production Research · 2014 · 90 citations
1–5 of 32