Concepedia
Statistics
Publications
55
Citations
2K
H-Index
28
Active since
1998
Affiliations
Universidad de Valladolid(Current)
Group for Research in Decision Analysis
HEC Montréal
Athabasca University
Ontario Tech University
Guiomar Martín‐Herrán is an author at Universidad de Valladolid specializing in business, marketing, and economics.
Top concepts
BusinessMarketingEconomicsManagementConsumer ResearchGame TheoryEnvironmental EconomicsAdvertisingEnvironmental PolicyGames
Publications per year
1998–2024
Dynamic Games in the Economics and Management of Pollution
Steffen Jørgensen, Guiomar Martín‐Herrán, Georges Zaccour · Environmental Modeling & Assessment · 2010 · 211 citations
Differential Game, Economics, Repeated Game +9
A dynamic model for advertising and pricing competition between national and store brands
Salma Karray, Guiomar Martín‐Herrán · European Journal of Operational Research · 2007 · 113 citations
Advertising, Market Analysis, Pricing Competition +8
Fighting store brands through the strategic timing of pricing and advertising decisions
Salma Karray, Guiomar Martín‐Herrán · European Journal of Operational Research · 2018 · 90 citations
Marketing, Advertising, Management +12
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
Pietro De Giovanni, Salma Karray, Guiomar Martín‐Herrán · European Journal of Operational Research · 2018 · 74 citations · Full text
Vendor Management Inventory, Supplier Relationship, Management +9
Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game
Javier de Frutos, Guiomar Martín‐Herrán · Journal of Environmental Economics and Management · 2017 · 64 citations
Spatial Economics, Environmental Impact Assessment, Geography +7
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