Fighting store brands through the strategic timing of pricing and advertising decisions

Complementarity-An Essay on the 40th Anniversary of the Hicks-Allen Revolution in Demand Theory

Paul A. Samuelson · Journal of Economic Literature · 1974 · 476 citations

Social Sciences, Economics, Mathematics +13

Product Differentiation and Welfare

A. Michael Spence · American Economic Review · 1976 · 395 citations

Social Sciences, Business Economics, Economics +11

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations

Business, Marketing, Marketing Management +11

Who Benefits from Store Brand Entry?

Koen Pauwels, Shuba Srinivasan · Marketing Science · 2004 · 377 citations

Management, Marketing, Marketing Management +12

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

Kusum L. Ailawadi, Bari A. Harlam · Journal of Marketing · 2003 · 374 citations

Business, Marketing, Marketing Management +10