Concepedia

Promotion Allocation

Promotion Allocation is a strategic framework within the domain of marketing management that systematically assigns promotional resources and activities to specific market segments, channels, or campaigns to optimize overall promotional effectiveness.

17

Publications

626

Citations

40

Authors

31

Institutions

Publications per year

2017–2026

5

Parents

Publications

17

The allocation of promotion budget to maximize customer equity

Paul D. Berger, Nada Nasr Bechwati · Omega · 2001 · 166 citations

, , +13

Advertising vs sales promotion: a brand management perspective

George S. Low, Jakki J. Mohr · Journal of Product & Brand Management · 2000 · 81 citations

, , +17

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

Miguel I. Gómez, Vithala R. Rao, Edward W. McLaughlin · Journal of Marketing Research · 2007 · 61 citations

, , +17

A linguistic decision model for promotion mix management solved with genetic algorithms

Francisco Herrera, Miguel Rodríguez · Fuzzy Sets and Systems · 2002 · 47 citations

, , +16

Optimal promotion strategies of online marketplaces

Xianghui Cheng, Shiming Deng, Xuan Jiang et al. · European Journal of Operational Research · 2022 · 33 citations

, , +14

1–5 of 17

Authors

40

  1. NU
    Nimet Uray

    Istanbul Technical University, Türkiye

    1 publications · 11 citations

    1

    h-index

  2. CJ
    Christine Jacobs

    Saint Louis University, United States

    1 publications · 21 citations

    1

    h-index

  3. PM
    Pushkar Murthy

    University of Missouri, United States

    1 publications · 28 citations

    1

    h-index

  4. RK
    Robert K. Russell

    Walter Reed Army Institute of Research, United States

    1 publications · 21 citations

    1

    h-index

  5. FÜ
    Füsun Ülengin

    Istanbul Technical University, Türkiye

    1 publications · 11 citations

    1

    h-index

1–5 of 40

Institutions

31

  1. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    227 citations

  2. East Carolina University

    Greenville, United States

    1 h-index

    1 publications

    17 citations

  3. University of Missouri

    Columbia, United States

    1 h-index

    1 publications

    28 citations

  4. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    2 publications

    66 citations

  5. Kharazmi University

    Tehran, Iran

    1 h-index

    1 publications

    14 citations

  6. Universidad de León

    León, Spain

    1 h-index

    2 publications

    94 citations

  7. Bu-Ali Sina University

    Hamadan, Iran

    1 h-index

    1 publications

    14 citations

  8. Zhongnan University of Economics and Law

    Wuhan, China

    1 h-index

    1 publications

    33 citations

1–8 of 31

Venues

  1. Service Industries Journal

    1 publications · 11 citations

    1

    h-index

  2. 1

    h-index

  3. Marketing Letters

    1 publications · 28 citations

    1

    h-index

  4. Journal of Applied Probability

    JAP · 1 publications · 23 citations

    1

    h-index

  5. Omega

    1 publications · 166 citations

    1

    h-index

1–5