Concepedia

Nada Nasr Bechwati

NN

12

Publications

1.3K

Citations

11

H-Index

2001

Active since

Affiliations

Bentley University(Current)

Rutgers, The State University of New Jersey

Rutgers Sexual and Reproductive Health and Rights

Nada Nasr Bechwati is an author at Bentley University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorConsumer ChoiceBehavioral ScienceBehavioral EconomicsBehavioral Decision Making

Publications per year

2001–2021

12

Publications

12

Word of Mouse

Lan Xia, Nada Nasr Bechwati · Journal of Interactive Advertising · 2008 · 349 citations

Natural User Interface, Digital Marketing, Consumer Study +23

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Nada Nasr Bechwati, Maureen Morrin · Journal of Consumer Psychology · 2003 · 271 citations

The allocation of promotion budget to maximize customer equity

Paul D. Berger, Nada Nasr Bechwati · Omega · 2001 · 164 citations

Customer Satisfaction, Revenue Management, Cost Allocation +7

The Impact of the Prechoice Process on Product Returns

Nada Nasr Bechwati, Wendy Schneier Siegal · Journal of Marketing Research · 2005 · 113 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

Shipping charges and shipping-charge skepticism: Implications for direct marketers’ pricing formats

Robert M. Schindler, Maureen Morrin, Nada Nasr Bechwati · Journal of Interactive Marketing · 2005 · 100 citations

Rows per page

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