Concepedia

Wendy Schneier Siegal

WS

2

Publications

1.6K

Citations

2

H-Index

2003

Active since

Affiliations

Boston University(Current)

Wendy Schneier Siegal is an author at Boston University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEconomicsPersuasionCommunicationConsumer ChoiceSocial InfluenceCognitive ScienceConsumer Behavior

Publications per year

2003–2005

2

Publications

2

Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption

Stephanie Watts Sussman, Wendy Schneier Siegal · Information Systems Research · 2003 · 1.5K citations

Technology Adoption, Social Influence, Communication +17

The Impact of the Prechoice Process on Product Returns

Nada Nasr Bechwati, Wendy Schneier Siegal · Journal of Marketing Research · 2005 · 113 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

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