Concepedia
Statistics
Publications
29
Citations
1.2K
H-Index
19
Active since
2000
Affiliations
Athabasca University(Current)
Ontario Tech University
Universidad de Valladolid
Bar-Ilan University
HEC Montréal
Simon Pierre Sigué is an author at Athabasca University specializing in marketing, business, and marketing management.
Publications per year
2000–2023
Dynamic cooperative advertising in a channel
Steffen Jørgensen, Simon Pierre Sigué, Georges Zaccour · Journal of Retailing · 2000 · 252 citations
Management, Marketing, Marketing Management +12
Corruption and International Trade: An Empirical Investigation of African Countries
Jacob Musila, Simon Pierre Sigué · World Economy · 2009 · 95 citations · Full text
Social Sciences, Economics, Development Economics +7
Advertising strategies in a franchise system
Simon Pierre Sigué, Pradeep K. Chintagunta · European Journal of Operational Research · 2008 · 85 citations
Business, Marketing, Marketing Management +12
Accelerating foreign direct investment flow to Africa: from policy statements to successful strategies
Jacob Musila, Simon Pierre Sigué · Managerial Finance · 2006 · 79 citations
Social Sciences, Development Studies, Economics +13
The Dilemma of Pull and Push-Price Promotions☆
Guiomar Martín‐Herrán, Simon Pierre Sigué, Georges Zaccour · Journal of Retailing · 2010 · 56 citations
Management, Business Economics, Incentive Systems +4
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