15
Publications
871
Citations
14
H-Index
1975
Active since
Affiliations
Jean C. Darian is an author at Rider University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorConsumer Decision MakingEconomicsFood ChoiceHealthNutrition
Publications per year
1975–2015
15
15
In-home shopping: Are there consumer segments?
Jean C. Darian · Journal of Retailing · 1987 · 208 citations
Segmenting by consumer time shortage
Jean C. Darian, Judy Cohen · Journal of Consumer Marketing · 1995 · 102 citations
Nutrition, Consumers′ Time Availability, Consumer Research +18
Rows per page
1–5 of 15