Concepedia

Alan R. Wiman

AR

6

Publications

489

Citations

6

H-Index

1983

Active since

Affiliations

Rider University(Current)

Alan R. Wiman is an author at Rider University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementBusinessTelevisionAdvertisingConsumer BehaviorConsumer ResearchMass CommunicationCommercial ActivitiesNutrition

Publications per year

1983–2004

6

Publications

6

Perceived salesperson service attributes and retail patronage intentions

Jean C. Darian, Louis A. Tucci, Alan R. Wiman · International Journal of Retail & Distribution Management · 2001 · 154 citations

Customer Experience, Customer Satisfaction, Relative Importance +17

Effects of odd pricing on price recall

Robert M. Schindler, Alan R. Wiman · Journal of Business Research · 1989 · 149 citations

Economics, Dynamic Pricing, Odd Pricing +4

Parental Influence and Children's Responses to Television Advertising

Alan R. Wiman · Journal of Advertising · 1983 · 85 citations

Consumer Study, Consumer Research, Parental Influence +18

Retail patronage intentions: the relative importance of perceived prices and salesperson service attributes

Jean C. Darian, Alan R. Wiman, Louis A. Tucci · Journal of Retailing and Consumer Services · 2004 · 64 citations

Customer Experience, Customer Satisfaction, Service Research +10

Television advertising exposure and children’s nutritional awareness

Alan R. Wiman, Larry M. Newman · Journal of the Academy of Marketing Science · 1989 · 19 citations

Nutrition, Television Study, Advertising +10

Rows per page

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