Concepedia

Larry M. Newman

LM

Statistics

Publications

4

Citations

83

H-Index

4

Active since

1979

Affiliations

Rider University(Current)

Larry M. Newman is an author at Rider University specializing in advertising audiences, advertising, and agriculture.

Publications per year

1979–1992

4

Publications

4

Choice of English vs. Spanish Language in Advertising to Hispanics

Sigfredo A. Hernandez, Larry M. Newman · Journal of Current Issues & Research in Advertising · 1992 · 28 citations

, , +17

Television advertising exposure and children’s nutritional awareness

Alan R. Wiman, Larry M. Newman · Journal of the Academy of Marketing Science · 1989 · 19 citations

, , +14

Television Advertising Exposure and Children's Nutritional Awareness

Alan R. Wiman, Larry M. Newman · Journal of the Academy of Marketing Science · 1989 · 18 citations

, , +14

An Examination of Ego-Involvement As a Modifier of Attitude Changes Caused From Product Testing

Larry M. Newman, Ira J. Dolich · ACR North American Advances · 1979 · 18 citations

, , +10

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