Concepedia

Ira J. Dolich

IJ

Statistics

Publications

8

Citations

942

H-Index

8

Active since

1969

Affiliations

Pennsylvania State University(Current)

University of Nebraska–Lincoln

Ira J. Dolich is an author at Pennsylvania State University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingBusinessAdvertisingConsumer BehaviorCustomer SatisfactionCultureFashion

Publications per year

1969–1983

8

Publications

8

Congruence Relationships between Self Images and Product Brands

Ira J. Dolich · Journal of Marketing Research · 1969 · 496 citations

Marketing, Brand Images, Advertising +13

Congruence Relationships between Self Images and Product Brands

Ira J. Dolich · Journal of Marketing Research · 1969 · 242 citations

Ideal-self Image Relationships, Customer Satisfaction, Culture +13

Profiling environmentally responsible consumer-citizens

Lewis R. Tucker, Ira J. Dolich, David T. Wilson · Journal of the Academy of Marketing Science · 1981 · 60 citations

Sustainable Consumption, Green Marketing, Engineering +9

The Application of Attitude Immunization Techniques in Marketing

Stewart W. Bither, Ira J. Dolich, Elaine B. Nell · Journal of Marketing Research · 1971 · 57 citations

Consumer Research, Social Marketing, Consumer Attitude +19

Physical Distribution Management

Ira J. Dolich, Donald J. Bowersox, Edward W. Smykay et al. · Journal of Marketing · 1969 · 30 citations

Physical Distribution Management, Physical Distribution, Product Distribution +5

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