Concepedia

John P. Murry

JP

12

Publications

882

Citations

11

H-Index

1987

Active since

Affiliations

University of Wisconsin–Madison(Current)

Case Western Reserve University

University of Kansas

John P. Murry is an author at University of Wisconsin–Madison specializing in marketing, management, and behavioral sciences.

Top concepts

MarketingManagementBehavioral SciencePublic HealthConsumer ResearchBusinessPsychologyAdvertisingSubstance UseSubstance Abuse

Publications per year

1987–1998

12

Publications

12

Managing Promotion Program Participation within Manufacturer–Retailer Relationships

John P. Murry, Jan B. Heide · Journal of Marketing · 1998 · 194 citations

Customer Satisfaction, Supplier Relationship, Promotion Program Participation +15

Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects

John P. Murry, John L. Lastovicka, Surendra N. Singh · Journal of Consumer Research · 1992 · 169 citations · Full text

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

John P. Murry, Peter A. Dacin · Journal of Consumer Research · 1996 · 129 citations

Managing Promotion Program Participation within Manufacturer-Retailer Relationships

John P. Murry, Jan B. Heide · Journal of Marketing · 1998 · 93 citations

Customer Satisfaction, Supplier Relationship, Promotion Program Participation +6

Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis

John P. Murry, Antonie Stam, John L. Lastovicka · Journal of the American Statistical Association · 1993 · 64 citations

Substance Use, Targeted Advertising, Social Marketing +17

Rows per page

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