John P. Murry - Concepedia

Author

John P. Murry

University of Wisconsin–Madison

Also Known As

John P. Murry, John P. Murry ,, John P. Murry, Jr.

Publications

887

Citations

H-Index

Concepts

All Affiliations

University of Wisconsin–Madison Case Western Reserve University University of Kansas

About

John P. Murry is an author at University of Wisconsin–Madison specializing in marketing, management, and behavioral sciences.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	320
2	Business	2	2	287
3	Arts	1	1	44
4	Education	1	1	57
5	Medicine	1	1	58

John P. Murry

Publications

882

Citations

H-Index

Page 1

	Year	Citations
Managing Promotion Program Participation within Manufacturer–Retailer Relationships John P. Murry, Jan B. Heide Journal of Marketing Customer SatisfactionSupplier RelationshipPromotion Program ParticipationRetailer AgreementManagement	1998	194
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects John P. Murry, John L. Lastovicka, Surendra N. Singh Journal of Consumer Research	1992	169
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context John P. Murry, Peter A. Dacin Journal of Consumer Research	1996	129
Managing Promotion Program Participation within Manufacturer-Retailer Relationships John P. Murry, Jan B. Heide Journal of Marketing Customer SatisfactionSupplier RelationshipPromotion Program ParticipationConsumer ResearchBusiness	1998	93
Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis John P. Murry, Antonie Stam, John L. Lastovicka Journal of the American Statistical Association Substance UseTargeted AdvertisingSocial MarketingCampaign SiteAlcohol Misuse	1993	64
A Lifestyle Typology to Model Young Male Drinking and Driving John L. Lastovicka, John P. Murry, Erich A. Joachimsthaler, Journal of Consumer Research Substance UseOccupational Health SciencesPopulation Health SciencesAlcohol MisuseDriver Behavior	1987	58
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring John L. Lastovicka, John P. Murry, Erich A. Joachimsthaler Journal of Marketing Research Quality Of LifeMeasurement ValidityGeneralizability TheoryEducationPsychometrics	1990	57
Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns John P. Murry, Antonie Stam, John L. Lastovicka Public Opinion Quarterly Citizen JournalismInformation SystemsDigital MarketingCommunicationMedia Studies	1996	44
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring John L. Lastovicka, John P. Murry, Erich A. Joachimsthaler Journal of Marketing Research	1990	26
Evaluating an Anti-Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis John P. Murry, Antonie Stam, John L. Lastovicka Journal of the American Statistical Association	1993	19

Page 1