25
Publications
2.5K
Citations
22
H-Index
1978
Active since
John L. Lastovicka is an author at University of Kansas specializing in management, marketing, and psychology.
Top concepts
MarketingManagementPsychologyConsumer ResearchBehavioral SciencePublic HealthSocial SciencesConsumer BehaviorEducationStatistics
Publications per year
1978–2011
25
25
Lifestyle of the Tight and Frugal: Theory and Measurement
John L. Lastovicka, Lance A. Bettencourt, Renée Shaw Hughner et al. · Journal of Consumer Research · 1999 · 611 citations
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1–5 of 25