Concepedia

Drue K. Schuler

DK

5

Publications

574

Citations

5

H-Index

1994

Active since

Affiliations

University of Oklahoma(Current)

Drue K. Schuler is an author at University of Oklahoma specializing in business, consumer research, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand AwarenessSocial InfluenceConsumer BehaviorCustomer SatisfactionOrganizational BehaviorLaw

Publications per year

1994–2002

5

Publications

5

The matchup effect of spokesperson and product congruency: A schema theory interpretation

James P. Lynch, Drue K. Schuler · Psychology and Marketing · 1994 · 378 citations

Marketing Analytics, Customer Satisfaction, Targeted Advertising +28

A Framework for Examining the Legal Status of Vulnerable Consumers

Fred W. Morgan, Drue K. Schuler, Jeffrey J. Stoltman · Journal of Public Policy & Marketing · 1995 · 66 citations

Vulnerable Consumers, Vulnerable Consumer, Public Policy +13

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Dennis N. Bristow, Kenneth C. Schneider, Drue K. Schuler · Journal of Product & Brand Management · 2002 · 64 citations

Consumer Uncertainty, Brand Disparity, Consumer Research +18

Employees as customers: The role of social controls and employee socialization in developing patronage

Robert F. Lusch, Thomas E. Boyt, Drue K. Schuler · Journal of Business Research · 1996 · 36 citations

Employee Involvement, Customer Satisfaction, Employee Attitude +13

Redefining a certified public accounting firm

Bonita A. Daly, Drue K. Schuler · Accounting Organizations and Society · 1998 · 30 citations

Accounting, Accounting Policy, Business +5

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