Drue K. Schuler - Concepedia

Author

Drue K. Schuler

Also Known As

DRUE SCHULER, Drue K Schuler, Drue K. Schuler, Drue Schuler

Publications

588

Citations

H-Index

Concepts

All Affiliations

Drue K. Schuler is an author at University of Oklahoma specializing in business, consumer research, and management.

#	Concept	H-Index	Publications	Citations
1	Business	4	4	508
2	Management	4	4	544
3	Law	1	1	66
4	Accounting	1	1	30
5	Communication	1	1	378

Drue K. Schuler

Publications

574

Citations

H-Index

Page 1

	Year	Citations
The matchup effect of spokesperson and product congruency: A schema theory interpretation James P. Lynch, Drue K. Schuler Psychology and Marketing Marketing AnalyticsCustomer SatisfactionTargeted AdvertisingConsumer ResearchSocial Influence	1994	378
A Framework for Examining the Legal Status of Vulnerable Consumers Fred W. Morgan, Drue K. Schuler, Jeffrey J. Stoltman Journal of Public Policy & Marketing Vulnerable ConsumersVulnerable ConsumerPublic PolicyLegal AssessmentConsumer Issue	1995	66
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives Dennis N. Bristow, Kenneth C. Schneider, Drue K. Schuler Journal of Product & Brand Management Consumer UncertaintyBrand DisparityConsumer ResearchBrand StrategyProduct Brand Name	2002	64
Employees as customers: The role of social controls and employee socialization in developing patronage Robert F. Lusch, Thomas E. Boyt, Drue K. Schuler Journal of Business Research Employee InvolvementCustomer SatisfactionEmployee AttitudeEmployee SocializationManagement	1996	36
Redefining a certified public accounting firm Bonita A. Daly, Drue K. Schuler Accounting Organizations and Society AccountingAccounting PolicyBusinessPublic Company Accounting Oversight BoardPublic Sector Accounting	1998	30

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