Kenneth C. Schneider

Author

St. Cloud State University

Also Known As

KENNETH C. SCHNEIDER, KENNETH SCHNEIDER, Kenneth C Schneider, Kenneth C. Schneider, Kenneth Schneider

Publications

815

Citations

H-Index

116

Concepts

All Affiliations

St. Cloud State University

About

Kenneth C. Schneider is an author at St. Cloud State University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	344
2	Arts	3	3	229
3	Education	3	3	110
4	Engineering	1	1	24
5	Health Sciences	1	1	54

Kenneth C. Schneider

Publications

732

Citations

H-Index

Page 1

	Year	Citations
Trends in Sex Roles in Television Commercials Kenneth C. Schneider, Sharon Barich Schneider Journal of Marketing Gendered PerceptionTelevision CommercialsSocial SciencesMedia StudiesSexual Communication	1979	137
Scale and Study of Student Attitudes Toward Business Education’s Role in Addressing Social Issues Bradley J. Sleeper, Kenneth C. Schneider, Paula S. Weber, Journal of Business Ethics Responsible Management EducationStudent CultureStudent SuccessBusinessEducation	2006	71
An empirical evaluation of the kapferer‐laurent consumer involvement profile scale William C. Rodgers, Kenneth C. Schneider Psychology and Marketing Customer SatisfactionConsumer MotivationConsumer StudyConsumer ResearchInterest Versus Pleasure	1993	69
Trends in Sex Roles in Television Commercials Kenneth C. Schneider, Sharon Barich Schneider Journal of Marketing Gendered PerceptionTelevision CommercialsSocial SciencesMedia StudiesSexual Communication	1979	65
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives Dennis N. Bristow, Kenneth C. Schneider, Drue K. Schuler Journal of Product & Brand Management Consumer UncertaintyBrand DisparityConsumer ResearchBrand StrategyProduct Brand Name	2002	64
Prevention of Accidental Poisoning Through Package and Label Design Kenneth C. Schneider Journal of Consumer Research Occupational Health SciencesSafety ScienceHarm ReductionLabel DesignToxicology	1977	54
Stimulating response to market surveys of business professionals Kenneth C. Schneider, James C. Johnson Industrial Marketing Management Survey (Human Research)Interactive MarketingManagementBusinessWeb Survey Method	1995	36
Did You Not Understand The Question Or Not? An Investigation Of Negatively Worded Questions In Survey Research Jill M. Johnson, Dennis N. Bristow, Kenneth C. Schneider Journal of Applied Business Research (JABR) Social PsychologyItem Response TheoryPsycholinguisticsSocial InfluencePsychometrics	2011	32
Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information Kenneth C. Schneider, William C. Rodgers Journal of Direct Marketing Marketing AnalyticsConsumer UncertaintyDirect MailDigital MarketingConsumer Study	1993	27
Uninformed response rates in survey research: New evidence Kenneth C. Schneider Journal of Business Research Survey (Human Research)EngineeringBiasConsumer ResearchSampling Technique	1985	24

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