Concepedia

Kenneth C. Schneider

KC

19

Publications

732

Citations

15

H-Index

1973

Active since

Affiliations

St. Cloud State University(Current)

Kenneth C. Schneider is an author at St. Cloud State University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorSocial SciencesPsychologyConsumer Decision MakingArtsGender

Publications per year

1973–2011

19

Publications

19

Trends in Sex Roles in Television Commercials

Kenneth C. Schneider, Sharon Barich Schneider · Journal of Marketing · 1979 · 137 citations

Gendered Perception, Television Commercials, Social Sciences +16

Scale and Study of Student Attitudes Toward Business Education’s Role in Addressing Social Issues

Bradley J. Sleeper, Kenneth C. Schneider, Paula S. Weber et al. · Journal of Business Ethics · 2006 · 71 citations

Responsible Management Education, Student Culture, Student Success +6

An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

William C. Rodgers, Kenneth C. Schneider · Psychology and Marketing · 1993 · 69 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +18

Trends in Sex Roles in Television Commercials

Kenneth C. Schneider, Sharon Barich Schneider · Journal of Marketing · 1979 · 65 citations

Gendered Perception, Television Commercials, Social Sciences +16

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Dennis N. Bristow, Kenneth C. Schneider, Drue K. Schuler · Journal of Product & Brand Management · 2002 · 64 citations

Consumer Uncertainty, Brand Disparity, Consumer Research +18

Rows per page

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