William C. Rodgers

MARKETING AUDIT COMES OF AGE.

Philip Kotler, William T. Gregor, William C. Rodgers · Sloan management review · 1977 · 115 citations

Auditing, Business, Audit Regulation +3

An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

William C. Rodgers, Kenneth C. Schneider · Psychology and Marketing · 1993 · 69 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +18

Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information

Kenneth C. Schneider, William C. Rodgers · Journal of Direct Marketing · 1993 · 27 citations

Marketing Analytics, Consumer Uncertainty, Direct Mail +22

Bargaining over the price of a product: delightful anticipation or abject dread?

Kenneth C. Schneider, William C. Rodgers, Dennis N. Bristow · Journal of Product & Brand Management · 1999 · 18 citations

Negotiation, Gendered Perception, Bargaining Propensity Scale +21

A note on applying retail location models in franchise systems: a view from the trenches

Kenneth C. Schneider, James C. Johnson, Bradley J. Sleeper et al. · Journal of Consumer Marketing · 1998 · 15 citations

Facility Planning, Franchise Systems, Market Design +17