Dennis N. Bristow

Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

Dennis N. Bristow, Richard J. Sebastian · Journal of Consumer Marketing · 2001 · 168 citations

Business, Marketing, Marketing Management +14

Formal or Informal? The Impact of Style of Dress and Forms of Address on Business Students' Perceptions of Professors

Richard J. Sebastian, Dennis N. Bristow · Journal of Education for Business · 2008 · 71 citations

Social Sciences, Gender Studies, Social Psychology +7

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Dennis N. Bristow, Kenneth C. Schneider, Drue K. Schuler · Journal of Product & Brand Management · 2002 · 65 citations

Business, Marketing, Marketing Management +12

An Empirical Look at Professional Selling From a Student Perspective

Dennis N. Bristow, Rajesh Gulati, Douglas Amyx et al. · Journal of Education for Business · 2006 · 49 citations

Management, Marketing, Career Education +7

What’s in a name? An intracultural investigation of Hispanic and Anglo consumer preferences and the importance of brand name

Dennis N. Bristow, Jo Ann L. Asquith · Journal of Product & Brand Management · 1999 · 35 citations

Business, Marketing, Marketing Management +17