Concepedia

Lawrence M. Richard

LM

5

Publications

277

Citations

5

H-Index

1975

Active since

Affiliations

Wayne State University(Current)

Lawrence M. Richard is an author at Wayne State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchJob DesignMotivationHuman ResourcesSocial SciencesSocial InfluenceConsumer Behavior

Publications per year

1975–1982

5

Publications

5

The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction

Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard · Journal of Marketing · 1982 · 102 citations

Job Satisfaction, Customer Satisfaction, Industrial Sales Position +15

Self-Monitoring as a Moderating Variable in Consumer Behavior

Richard C. Becherer, Lawrence M. Richard · Journal of Consumer Research · 1978 · 81 citations

Behavioral Decision Making, Consumer Study, Consumer Research +17

The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction

Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard · Journal of Marketing · 1982 · 49 citations

Job Satisfaction, Customer Satisfaction, Industrial Sales Position +15

Informal group influence among situationally/dispositionally-oriented consumers

Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard · Journal of the Academy of Marketing Science · 1982 · 30 citations

Consumer Culture, Behavioral Decision Making, Consumer Study +8

Application of Discriminant Analysis in Formulating Promotional Strategy For Bank Credit Cards

James B. Wiley, Lawrence M. Richard · Advances in consumer research · 1975 · 15 citations

Discriminant Analysis, Management, Consumer Research +10

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