Lawrence M. Richard - Concepedia

Author

Lawrence M. Richard

Also Known As

Lawrence M. Richard

Publications

290

Citations

H-Index

Concepts

All Affiliations

Lawrence M. Richard is an author at Wayne State University specializing in marketing, management, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	277
2	Business	3	3	166
3	Social Sciences	2	2	111
4	Behavioral Sciences	1	1	81
5	Finance	1	1	15

Lawrence M. Richard

Publications

277

Citations

H-Index

Page 1

	Year	Citations
The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard Journal of Marketing Job SatisfactionCustomer SatisfactionIndustrial Sales PositionEmployee AttitudeIndustrial Salespersons	1982	102
Self-Monitoring as a Moderating Variable in Consumer Behavior Richard C. Becherer, Lawrence M. Richard Journal of Consumer Research Behavioral Decision MakingConsumer StudyConsumer ResearchSocial InfluenceModerating Variable	1978	81
The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard Journal of Marketing Job SatisfactionCustomer SatisfactionIndustrial Sales PositionEmployee AttitudeIndustrial Salespersons	1982	49
Informal group influence among situationally/dispositionally-oriented consumers Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard Journal of the Academy of Marketing Science Consumer CultureBehavioral Decision MakingConsumer StudyManagementConsumer Research	1982	30
Application of Discriminant Analysis in Formulating Promotional Strategy For Bank Credit Cards James B. Wiley, Lawrence M. Richard Advances in consumer research Discriminant AnalysisManagementConsumer ResearchBusinessFormulating Promotional Strategy	1975	15

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