Self-Monitoring as a Moderating Variable in Consumer Behavior

Abstract

Journal Article Self-Monitoring as a Moderating Variable in Consumer Behavior Get access Richard C. Becherer, Richard C. Becherer Search for other works by this author on: Oxford Academic PubMed Google Scholar Lawrence M. Richard Lawrence M. Richard Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 3, December 1978, Pages 159–162, https://doi.org/10.1086/208726 Published: 01 December 1978 Article history Received: 01 December 1977 Revision received: 01 June 1978 Published: 01 December 1978