Concepedia

Robert P. Brody

RP

3

Publications

278

Citations

3

H-Index

1968

Active since

Affiliations

University of Washington(Current)

Robert P. Brody is an author at University of Washington specializing in management, behavioral decision making, and customer satisfaction.

Top concepts

ManagementMarketingSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsCustomer SatisfactionPersonality PsychologyConsumer Decision Making

Publications per year

1968–1970

3

Publications

3

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham · Journal of Marketing Research · 1968 · 140 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +18

Sales Force Management

Robert P. Brody, Kenneth R. Davis, Frederick E. Webster · Journal of Marketing · 1970 · 82 citations

Sales Force Management, Business Intelligence, Sales Management +7

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham · Journal of Marketing Research · 1968 · 56 citations

Customer Satisfaction, Consumer Decision Making, Personality Psychology +10

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