Concepedia

Scott M. Cunningham

SM

Statistics

Publications

4

Citations

265

H-Index

4

Active since

1965

Affiliations

Harvard University(Current)

Scott M. Cunningham is an author at Harvard University specializing in consumer behavior, marketing management, and business.

Publications per year

1965–1968

4

Publications

4

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham · Journal of Marketing Research · 1968 · 141 citations

, , +16

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham · Journal of Marketing Research · 1968 · 56 citations

, , +16

The Marketing Dilemma of Negroes

Raymond A. Bauer, Scott M. Cunningham, Lawrence H. Wortzel · Journal of Marketing · 1965 · 48 citations

, , +6

The Marketing Dilemma of Negroes

Raymond A. Bauer, Scott M. Cunningham, Lawrence H. Wortzel · Journal of Marketing · 1965 · 20 citations

, , +6

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