Concepedia
Statistics
Publications
25
Citations
1.3K
H-Index
20
Active since
1965
Affiliations
Boston University(Current)
Bentley University
Boston College
University of Saskatchewan
Harvard University
Lawrence H. Wortzel is an author at Boston University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingGenderEducationBusiness StrategyConsumer Behavior
Publications per year
1965–1997
New Life-Style Determinants of Women's Food Shopping Behavior
Mary Lou Roberts, Lawrence H. Wortzel · Journal of Marketing · 1979 · 174 citations
Food Choice, Behavioral Sciences, Food Marketing +13
Distributor Power versus Manufacturer Power: The Customer Role
Gul T. Butaney, Lawrence H. Wortzel · Journal of Marketing · 1988 · 127 citations
Marketing Analytics, Customer Satisfaction, Channel Power +14
Privatization: Not the only answer
Heidi Vernon-Wortzel, Lawrence H. Wortzel · World Development · 1989 · 119 citations
Public-private Partnership, Privatization, Public Policy +1
Perceived Export Success Factors of Small and Medium-Sized Canadian Firms
Constantine S. Katsikeas, Shengliang Deng, Lawrence H. Wortzel · Journal of International Marketing · 1997 · 85 citations
Customer Satisfaction, International Management, International Business Strategy +15
Mary Lou Roberts, Lawrence H. Wortzel · Journal of Marketing · 1979 · 80 citations
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