Concepedia
Statistics
Publications
7
Citations
395
H-Index
Active since
1988
Affiliations
Bentley University(Current)
Coventry University
The University of Western Australia
Gul T. Butaney is an author at Bentley University specializing in management, business, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing ManagementMarketing CommunicationConsumer BehaviorService Quality
Publications per year
1988–2014
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites
Sanjit Kumar Roy, Walfried M. Lassar, Gul T. Butaney · European Journal of Marketing · 2014 · 136 citations
Customer Satisfaction, Mediating Impact, Digital Marketing +22
Distributor Power versus Manufacturer Power: The Customer Role
Gul T. Butaney, Lawrence H. Wortzel · Journal of Marketing · 1988 · 127 citations
Marketing Analytics, Customer Satisfaction, Channel Power +14
Gul T. Butaney, Lawrence H. Wortzel · Journal of Marketing · 1988 · 66 citations
Word-of-mouth and viral marketing activity of the on-line consumer: the role of loyalty chain stages theory
Sanjit Kumar Roy, Gul T. Butaney, Harjit Sekhon et al. · Journal of Strategic Marketing · 2014 · 27 citations
Customer Experience, Customer Satisfaction, Consumer Research +18
An Empirical Model of Professional Buyers' Search Effort
Michele D. Bunn, Gul T. Butaney, Nicole P. Hoffman · Journal of Business-to-Business Marketing · 2001 · 18 citations · Full text
Customer Satisfaction, Information Search, Online Customer Behavior +15
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