Concepedia

Michele D. Bunn

MD

18

Publications

1.2K

Citations

17

H-Index

1993

Active since

Affiliations

University of Alabama(Current)

University at Buffalo, State University of New York

University of Montevallo

Suffolk University

University of North Carolina at Chapel Hill

Michele D. Bunn is an author at University of Alabama specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyConsumer ResearchStrategyStakeholder TheoryMarketing ManagementStakeholder Management

Publications per year

1993–2010

18

Publications

18

Taxonomy of Buying Decision Approaches

Michele D. Bunn · Journal of Marketing · 1993 · 300 citations

Consumer Research, Decision Analysis, Decision Approaches +16

Stakeholder Collaboration: Implications for Stakeholder Theory and Practice

Grant T. Savage, Michele D. Bunn, Barbara Gray et al. · Journal of Business Ethics · 2010 · 164 citations

Stakeholder Management, Stakeholder Theory, Management +4

Taxonomy of Buying Decision Approaches

Michele D. Bunn · Journal of Marketing · 1993 · 132 citations

Consumer Research, Decision Analysis, Decision Approaches +16

Stakeholder analysis for multi‐sector innovations

Michele D. Bunn, Grant T. Savage, Betsy Bugg Holloway · Journal of Business and Industrial Marketing · 2002 · 98 citations

Innovation Adoption, Business Intelligence, Stakeholder Management Strategies +20

Interrelationships among key aspects of the organizational procurement process

Gary K. Hunter, Michele D. Bunn, William D. Perreault · International Journal of Research in Marketing · 2006 · 67 citations

Public Procurement, Procurement, Organizational Procurement Process +7

Rows per page

1–5 of 18