Gary K. Hunter

Making Sales Technology Effective

Gary K. Hunter, William D. Perreault · Journal of Marketing · 2006 · 249 citations

Management, Management Information Systems, Marketing +13

Making Sales Technology Effective

Gary K. Hunter, William D. Perreault · Journal of Marketing · 2007 · 164 citations

Management, Management Information Systems, Marketing +13

An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty within the (B2B) eCRM Industry

Steven A. Taylor, Gary K. Hunter · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2003 · 108 citations

Business, Marketing, Marketing Management +12

The embedded sales force: Connecting buying and selling organizations

Kevin Bradford, Steven Brown, Shankar Ganesan et al. · Marketing Letters · 2010 · 92 citations

Business, Marketing, Marketing Management +15

Interrelationships among key aspects of the organizational procurement process

Gary K. Hunter, Michele D. Bunn, William D. Perreault · International Journal of Research in Marketing · 2006 · 67 citations

Management, Operations Management, Supply Chain Management +14