Concepedia
Statistics
Publications
15
Citations
938
H-Index
14
Active since
2003
Affiliations
Clemson University(Current)
University of North Carolina at Chapel Hill
Florida International University
Case Western Reserve University
University of Alabama
Gary K. Hunter is an author at Clemson University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingSales ManagementStrategic ManagementCustomer SatisfactionConsumer ResearchRelationship MarketingOrganizational BehaviorOrganizational Communication
Publications per year
2003–2023
Making Sales Technology Effective
Gary K. Hunter, William D. Perreault · Journal of Marketing · 2006 · 249 citations
Customer Satisfaction, Digital Marketing, Organizational Characteristic +18
Gary K. Hunter, William D. Perreault · Journal of Marketing · 2007 · 158 citations
An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty within the (B2B) eCRM Industry
Steven A. Taylor, Gary K. Hunter · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2003 · 108 citations
Customer Satisfaction, Relationship Marketing, Exploratory Investigation +14
The embedded sales force: Connecting buying and selling organizations
Kevin Bradford, Steven Brown, Shankar Ganesan et al. · Marketing Letters · 2010 · 91 citations
Sales Management, Embedded Sales Force, Management +4
Interrelationships among key aspects of the organizational procurement process
Gary K. Hunter, Michele D. Bunn, William D. Perreault · International Journal of Research in Marketing · 2006 · 67 citations
Public Procurement, Procurement, Organizational Procurement Process +7
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