Concepedia

Kevin Bradford

KB

Statistics

Publications

13

Citations

1.4K

H-Index

12

Active since

1999

Affiliations

University of Notre Dame(Current)

University of Florida

University of California, Irvine

DePaul University

University of North Florida

Kevin Bradford is an author at University of Notre Dame specializing in marketing, marketing management, and business.

Publications per year

1999–2020

13

Publications

13

Personal Selling and Sales Management: A Relationship Marketing Perspective

Barton A. Weitz, Kevin Bradford · Journal of the Academy of Marketing Science · 1999 · 796 citations

Management, Marketing, Marketing Management +16

Managing conflict to improve the effectiveness of retail networks

Kevin Bradford, Anne Stringfellow, Barton A. Weitz · Journal of Retailing · 2004 · 127 citations

Business, Organizational Behavior, Retail Management +12

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Kevin Bradford, Debra M. Desrochers · Journal of Business Ethics · 2009 · 109 citations

Business, Marketing, Marketing Management +8

The embedded sales force: Connecting buying and selling organizations

Kevin Bradford, Steven Brown, Shankar Ganesan et al. · Marketing Letters · 2010 · 92 citations

Business, Marketing, Marketing Management +15

Salespersons’ Management of Conflict in Buyer–Seller Relationships

Kevin Bradford, Barton A. Weitz · Journal of Personal Selling and Sales Management · 2009 · 60 citations

Management, Marketing, Marketing Management +12

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