The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Emotion Regulation, Affective Neuroscience, Psychology +5

Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

Mary Jo Bitner · Journal of Marketing · 1990 · 4.3K citations

Customer Satisfaction, Physical Surroundings, Consumer Research +20

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.4K citations

Behavioral Decision Making, Consumer Study, Persuasive Technology +24

North American Journal of Psychology, 1999.

Lynn E. McCutcheon · North American journal of psychology · 1999 · 2.6K citations

Quantitative Psychology, History Of Psychology, Social Psychology +8

Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

Mary Jo Bitner · Journal of Marketing · 1990 · 1.9K citations

Customer Satisfaction, Physical Surroundings, Consumer Research +21