Concepedia

Debra M. Desrochers

DM

7

Publications

490

Citations

7

H-Index

2002

Active since

Affiliations

University of Notre Dame(Current)

Debra M. Desrochers is an author at University of Notre Dame specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingLawObesityAntitrustNutritionPediatrics

Publications per year

2002–2016

7

Publications

7

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Kevin Bradford, Debra M. Desrochers · Journal of Business Ethics · 2009 · 109 citations

Advertising, Consumer Culture, Consumer Study +9

All in the Family? Parental Roles in the Epidemic of Childhood Obesity

Elizabeth S. Moore, William L. Wilkie, Debra M. Desrochers · Journal of Consumer Research · 2016 · 94 citations

Nutrition, Family Medicine, Parental Care +16

Children's Exposure to Television Advertising: Implications for Childhood Obesity

Debra M. Desrochers, Debra J. Holt · Journal of Public Policy & Marketing · 2007 · 91 citations

Nutrition, Targeted Advertising, Social Marketing +18

Analysis of Antitrust Challenges to Category Captain Arrangements

Debra M. Desrochers, Gregory T. Gundlach, Albert A. Foer · Journal of Public Policy & Marketing · 2003 · 76 citations

Consumer Research, Law, Antitrust +16

Adding consumer behavior insights to category management: Improving item placement decisions

Debra M. Desrochers, Paul E. Nelson · Journal of Retailing · 2006 · 51 citations

Consumer Preferences, Behavioral Sciences, Consumer Decision Making +12

Rows per page

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