Concepedia

Elizabeth S. Moore

ES

53

Publications

3.9K

Citations

28

H-Index

1988

Active since

Affiliations

University of Notre Dame(Current)

University of Indianapolis

Indiana University – Purdue University Indianapolis

Women's Hospital

Indiana University School of Medicine

Elizabeth S. Moore is an author at University of Notre Dame specializing in marketing, medicine, and public health.

Top concepts

MedicineMarketingManagementPublic HealthConsumer ResearchHealthConsumer BehaviorPediatricsMarketing CommunicationBusiness

Publications per year

1988–2022

53

Publications

53

Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development

William L. Wilkie, Elizabeth S. Moore · Journal of Public Policy & Marketing · 2003 · 543 citations

Digital Marketing, Social Marketing, Consumer Research +21

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

Elizabeth S. Moore, William L. Wilkie, Richard J. Lutz · Journal of Marketing · 2002 · 352 citations

Consumer Research, Brand Strategy, Interpretivist Methods +18

Marketing's Contributions to Society

William L. Wilkie, Elizabeth S. Moore · Journal of Marketing · 1999 · 257 citations

Economics, Aggregate Inputs, Interactive Marketing +12

Children, Advertising, and Product Experiences: A Multimethod Inquiry

Elizabeth S. Moore, Richard J. Lutz · Journal of Consumer Research · 2000 · 234 citations

The Online Marketing of Food to Children: Is It Just Fun and Games?

Elizabeth S. Moore, Victoria Rideout · Journal of Public Policy & Marketing · 2007 · 231 citations

Digital Marketing, Online Marketing, Public Health Nutrition +27

Rows per page

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