Concepedia

William L. Wilkie

WL

Statistics

Publications

55

Citations

5.4K

H-Index

35

Active since

1970

Affiliations

University of Notre Dame(Current)

University of Florida

University of North Florida

William L. Wilkie is an author at University of Notre Dame specializing in business, marketing, and marketing management.

ORCID

Publications per year

1970–2021

55

Publications

55

Issues in Marketing's use of Multi-Attribute Attitude Models

William L. Wilkie, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 617 citations

, , +7

Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development

William L. Wilkie, Elizabeth S. Moore · Journal of Public Policy & Marketing · 2003 · 550 citations

, , +5

Buyer Uncertainty and Information Search

Joel E. Urbany, Peter R. Dickson, William L. Wilkie · Journal of Consumer Research · 1989 · 517 citations

, , +17

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

Elizabeth S. Moore, William L. Wilkie, Richard J. Lutz · Journal of Marketing · 2002 · 356 citations

, , +8

Issues in Marketing's Use of Multi-Attribute Attitude Models

William L. Wilkie, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 290 citations

, , +7

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