Concepedia
Statistics
Publications
40
Citations
8K
H-Index
28
Active since
1990
Affiliations
University of Notre Dame(Current)
College of Business Administration
University of North Florida
George Washington University
Colorado State University
Gregory T. Gundlach is an author at University of Notre Dame specializing in marketing, business, and social sciences.
Publications per year
1990–2021
The Structure of Commitment in Exchange
Gregory T. Gundlach, Ravi S. Achrol, John T. Mentzer · Journal of Marketing · 1995 · 2K citations
Social Sciences, Organizational Behavior, Social Psychology +15
Gregory T. Gundlach, Ravi S. Achrol, John T. Mentzer · Journal of Marketing · 1995 · 957 citations
Ethical and Legal Foundations of Relational Marketing Exchanges
Gregory T. Gundlach, Patrick E. Murphy · Journal of Marketing · 1993 · 740 citations
Business, Contract Law, Marketing +13
Contracts, Norms, and Plural Form Governance
Joseph P. Cannon, Ravi S. Achrol, Gregory T. Gundlach · Journal of the Academy of Marketing Science · 2000 · 701 citations
Business, Business Law, Contract Law +12
Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
Gregory T. Gundlach, Ernest R. Cadotte · Journal of Marketing Research · 1994 · 551 citations
Social Sciences, Marketing, Organization Studies +14
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