Concepedia

Mary Lou Roberts

ML

Statistics

Publications

11

Citations

544

H-Index

10

Active since

1975

Affiliations

University of Massachusetts Boston(Current)

Mary Lou Roberts is an author at University of Massachusetts Boston specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorInteractive MarketingBusiness StrategyStrategyPublic HealthDigital Marketing

Publications per year

1975–2005

11

Publications

11

New Life-Style Determinants of Women's Food Shopping Behavior

Mary Lou Roberts, Lawrence H. Wortzel · Journal of Marketing · 1979 · 174 citations

Food Choice, Behavioral Sciences, Food Marketing +13

Technology vs. consumer behavior: The battle for the financial services customer

Deborah Fain, Mary Lou Roberts · Journal of Direct Marketing · 1997 · 87 citations

Customer Satisfaction, Digital Marketing, Consumer Study +16

New Life-Style Determinants of Women's Food Shopping Behavior

Mary Lou Roberts, Lawrence H. Wortzel · Journal of Marketing · 1979 · 80 citations

Food Choice, Behavioral Sciences, Food Marketing +13

Strategy, technology and organisational alignment: Key components of CRM success

Mary Lou Roberts, Raymond R. Liu, Karyl Hazard · Journal of Database Marketing & Customer Strategy Management · 2005 · 69 citations · Full text

Total Quality Management, Organisational Structure Evaluation, Crm Success +12

Mothers' Attitudes and Perceptions of Children's Influence and Their Effect on Family Consumption

Mary Lou Roberts, Lawrence H. Wortzel, Robert L. Berkeley · ACR North American Advances · 1981 · 35 citations

Marketing, Family Economics, Family Involvement +15

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