Raymond R. Liu

Strategy, technology and organisational alignment: Key components of CRM success

Mary Lou Roberts, Raymond R. Liu, Karyl Hazard · Journal of Database Marketing & Customer Strategy Management · 2005 · 69 citations · Full text

Total Quality Management, Organisational Structure Evaluation, Crm Success +12

The impact of nostalgic emotion on brand trust and brand attachment

Wen Tao, Tong Qin, Raymond R. Liu · Asia Pacific Journal of Marketing and Logistics · 2019 · 59 citations

Customer Satisfaction, Nostalgic Marketing, Consumer Research +17

Informational influence of online customer feedback: An empirical study

Raymond R. Liu, Wei Zhang · Journal of Database Marketing & Customer Strategy Management · 2010 · 50 citations · Full text

Customer Satisfaction, Online Customer Behavior, Customer Review +8

Tactical deception in covert selling: A persuasion knowledge perspective

Guang-Xin Xie, David M. Boush, Raymond R. Liu · Journal of Marketing Communications · 2013 · 21 citations

Consumer Research, Brand Strategy, Communication +21

Dialectical Thinking in Consumer Decision Making

Lynn R. Kahle, Raymond R. Liu, Gregory M. Rose et al. · Journal of Consumer Psychology · 2000 · 15 citations