Informal group influence among situationally/dispositionally-oriented consumers - Concepedia

Concepedia

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Informal group influence among situationally/dispositionally-oriented consumers

30

Citations

23

References

1982

Year

Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard

Journal of the Academy of Marketing Science

Consumer CultureBehavioral Decision MakingConsumer StudyManagementConsumer ResearchSocial InfluenceConsumer BehaviorMarketingConsumer AttitudeSocial SciencesInformal Group Influence

References

	Year	Citations

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