Concepedia

Paula J. Haynes

PJ

15

Publications

668

Citations

13

H-Index

1990

Active since

Affiliations

University of Tennessee at Chattanooga(Current)

Paula J. Haynes is an author at University of Tennessee at Chattanooga specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBusiness StrategyStrategic ManagementEntrepreneurshipCustomer SatisfactionMarketing CommunicationConsumer BehaviorConsumer Research

Publications per year

1990–2010

15

Publications

15

Consumer Responses to Christian Religious Symbols in Advertising

Valerie A. Taylor, Diane Halstead, Paula J. Haynes · Journal of Advertising · 2010 · 111 citations

Christian Religious Symbols, Christian Symbol, Consumer Decision Making +14

Marketing Orientation in SMEs: Effects of the Internal Environment

Richard C. Becherer, Diane Halstead, Paula J. Haynes · Journal of Research in Marketing and Entrepreneurship · 2001 · 83 citations

Customer Satisfaction, Company President, Brand Strategy +17

Small and mid‐sized businesses and Internet use: unrealized potential?

Paula J. Haynes, Richard C. Becherer, Marilyn M. Helms · Internet Research · 1998 · 76 citations

Small Businesses, Innovation Adoption, Digital Marketing +17

Hating to Wait: Managing the Final Service Encounter

Paula J. Haynes · Journal of Services Marketing · 1990 · 74 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

An Exploratory Investigation of Entrepreneurial Marketing in Smes: The Influence of the Owner/operator

Richard C. Becherer, Paula J. Haynes, Marilyn M. Helms · Journal of business & entrepreneurship · 2008 · 73 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Small Business Marketing +13

Rows per page

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