Concepedia

Increasing Intention to Comply with Pharmaceutical Product Instructions: An Exploratory Study Investigating the Rolesof Frame and Plain Language

Amanda B. Bower, Valerie A. Taylor

Journal of Health Communication · 2003 · 28 citations · 18 references

DOI

Concepts

References

18

The Influence of Message Framing and Issue Involvement

Durairaj Maheswaran, Joan Meyers‐Levy · Journal of Marketing Research · 1990 · 886 citations

, , +12

The effect of message framing on breast self-examination attitudes, intentions, and behavior.

Beth E. Meyerowitz, Shelly Chaiken · Journal of Personality and Social Psychology · 1987 · 868 citations

, , +12

The effect of message framing on breast self-examination attitudes, intentions, and behavior.

Beth E. Meyerowitz, Shelly Chaiken · Journal of Personality and Social Psychology · 1987 · 811 citations

, , +12

When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Lauren Block, Punam Anand Keller · Journal of Marketing Research · 1995 · 503 citations

, , +9

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

Punam Anand Keller, Lauren Block · Journal of Consumer Research · 1996 · 317 citations

, , +17