Concepedia

Postpurchase Dissonance

Postpurchase Dissonance is a psychological state of cognitive discomfort arising after a purchase decision, distinguished by conflicting thoughts or doubts about the chosen alternative's value or appropriateness relative to other available options.

19

Publications

947

Citations

37

Authors

28

Institutions

Publications per year

2017–2026

6

Variants

Post-purchase Dissonance

Parents

Publications

19

Job choice and post decision dissonance

Edward E. Lawler, Walter J. Kuleck, John Grant Rhode et al. · Organizational Behavior and Human Performance · 1975 · 123 citations · Full text

, , +8

An exploration into renting as consumption behavior

Jeffrey F. Durgee, Gina Colarelli O’Connor · Psychology and Marketing · 1995 · 120 citations

, , +9

Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: an empirical investigation of apparel websites

Wen-Kuo Chen, Chien‐Wen Chen, Yu‐Chun Lin · Journal of Ambient Intelligence and Humanized Computing · 2020 · 93 citations

, , +17

An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives

Dong Hwan Lee · Psychology and Marketing · 2014 · 87 citations

, , +13

Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling

Stephen Wilkins, Carina Beckenuyte, Muhammad Mohsin Butt · European Journal of Marketing · 2016 · 86 citations

, , +17

1–5 of 19

Authors

37

  1. JF
    James F. Engel

    The Ohio State University, United States

    2 publications · 67 citations

    2

    h-index

  2. TL
    Tze‐Hsien Liao

    Tatung University, Taiwan

    2 publications · 59 citations

    2

    h-index

  3. RM
    Roger Marshall

    Auckland University of Technology, New Zealand

    1 publications · 51 citations

    1

    h-index

  4. SW
    Stephen Wilkins

    British University in Dubai, United Arab Emirates

    1 publications · 86 citations

    1

    h-index

  5. CK
    Ching‐Jui Keng

    National Taipei University of Technology, Taiwan

    1 publications · 35 citations

    1

    h-index

1–5 of 37

Institutions

28

  1. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    190 citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    67 citations

  3. Dalhousie University

    Halifax, Canada

    1 h-index

    1 publications

    32 citations

  4. Tatung University

    Taipei, Taiwan

    1 h-index

    1 publications

    24 citations

  5. Manhattan University

    New York, United States

    1 h-index

    1 publications

    87 citations

  6. University of Plymouth

    Plymouth, United Kingdom

    1 h-index

    1 publications

    86 citations

  7. Libera Università Maria SS. Assunta

    Rome, Italy

    1 h-index

    1 publications

    19 citations

  8. Nanyang Technological University

    Singapore, Singapore

    1 h-index

    1 publications

    51 citations

1–8 of 28

Venues

  1. Psychology and Marketing

    3 publications · 251 citations

    3

    h-index

  2. ACR North American Advances

    2 publications · 42 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 67 citations

    2

    h-index

  4. Electronic Commerce Research

    1 publications · 32 citations

    1

    h-index

  5. 1

    h-index

1–5