Concepedia

Tze‐Hsien Liao

TL

8

Publications

283

Citations

8

H-Index

2009

Active since

Affiliations

Tatung University(Current)

National Taipei University of Technology

Tze‐Hsien Liao is an author at Tatung University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorCustomer SatisfactionBehavioral Decision MakingPsychologySocial SciencesDigital Marketing

Publications per year

2009–2017

8

Publications

8

Online shopping delivery delay: Finding a psychological recovery strategy by online consumer experiences

Tze‐Hsien Liao, Ching‐Jui Keng · Computers in Human Behavior · 2013 · 81 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +15

The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement

Ching‐Jui Keng, Tze‐Hsien Liao, Yu-I Yang · Electronic Commerce Research · 2012 · 45 citations

Indirect Experience, Product Experience, Interactive Marketing +13

Self‐confidence, anxiety, and post‐purchase dissonance: a panel study

Ching‐Jui Keng, Tze‐Hsien Liao · Journal of Applied Social Psychology · 2013 · 36 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +16

Consequences of Postpurchase Dissonance: The Mediating Role of an External Information Search

Ching‐Jui Keng, Tze‐Hsien Liao · Social Behavior and Personality An International Journal · 2009 · 35 citations · Full text

Customer Satisfaction, Mediating Role, Postpurchase Regret Theory +18

Sequential combination of consumer experiences and their impact on product knowledge and brand attitude

Ching‐Jui Keng, Văn Đạt Trần, Tze‐Hsien Liao et al. · Internet Research · 2014 · 26 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +21

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