Concepedia

Wen-Kuo Chen

WC

Statistics

Publications

29

Citations

1.2K

H-Index

22

Active since

2006

Affiliations

Chaoyang University of Technology(Current)

National Kaohsiung University of Science and Technology

Dayeh University

Feng Chia University

University of HKBP Nommensen

Wen-Kuo Chen is an author at Chaoyang University of Technology specializing in consumer behavior, marketing, and business.

Publications per year

2006–2023

29

Publications

29

Why on‐line customers remain with a particular e‐retailer: An integrative model and empirical evidence

Hsien-Tung Tsai, Heng‐Chiang Huang, Yi‐Long Jaw et al. · Psychology and Marketing · 2006 · 175 citations

Business, Marketing, Retail Management +15

Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: an empirical investigation of apparel websites

Wen-Kuo Chen, Chien‐Wen Chen, Yu‐Chun Lin · Journal of Ambient Intelligence and Humanized Computing · 2020 · 93 citations

Business, Marketing, Marketing Management +17

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Pantas H. Silaban, Wen-Kuo Chen, Tongam Sihol Nababan et al. · Human Behavior and Emerging Technologies · 2022 · 82 citations · Full text

Business, Marketing, Tourism Management +17

Drivers of Mobile Payment Acceptance in China: An Empirical Investigation

Wei‐Chuan Chen, Chien‐Wen Chen, Wen-Kuo Chen · Information · 2019 · 76 citations · Full text

Business, Information Systems, Information Technology +17

Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry

Wen-Kuo Chen, Dalianus Riantama, Long‐Sheng Chen · Sustainability · 2020 · 67 citations · Full text

Computing, Hospitality Management, Data Mining +12

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