Pantas H. Silaban

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Pantas H. Silaban, Wen-Kuo Chen, Tongam Sihol Nababan et al. · Human Behavior and Emerging Technologies · 2022 · 74 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +22

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda et al. · Cogent Business & Management · 2022 · 31 citations · Full text

Youtubers Share, Customer Satisfaction, Behavioral Decision Making +23

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Pantas H. Silaban, Wen-Kuo Chen, Ixora Javanisa Eunike et al. · Cogent Business & Management · 2023 · 31 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA

Wen-Kuo Chen, Pantas H. Silaban, Widya Elisabeth Hutagalung et al. · Emerging Science Journal · 2022 · 26 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +25

How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Pantas H. Silaban, Wen-Kuo Chen, Surmida Sormin et al. · Cogent Social Sciences · 2023 · 21 citations · Full text